PharmaAudioconference: Agenda

Audioconference Agenda

National Pharma Audioconference: Overview and Implications of PhRMA's DTC Drug Marketing Guidelines

1:00 pm - 2:30 pm (Eastern)
12:00 pm - 1:30 pm (Central)
11:00 am - 12:30 pm (Mountain)
10:00 am - 11:30 am (Pacific)

The Audioconference agenda is set forth in Eastern Daylight Time below:
1:00 pm	Welcoming Remarks and Introduction of Faculty John T. Bentivoglio, Esq. (Moderator) Presentation Materials in Microsoft Word or Acrobat
1:05 pm	A Brief Overview of PhRMA's DTC Drug Marketing Guidelines Diane E. Bieri, Esq. Presentation Materials in Acrobat
1:20 pm	Factors to be Considers in Implementing PhRMA's DTC Drug Marketing Guidelines Janet L. "Lucy" Rose, MBA
1:35 pm	Legal and Policy Issues raised by Pharmaceutical DTC Marketing Daniel E. Troy, Esq.
1:50 pm	Practical Implications of PhRMA's DTC Drug Marketing Guidelines for Pharmaceutical Manufacturer Marketing Campaigns Andrew Schirmer Presentation Materials in Powerpoint or Acrobat
2:05 pm	Moderators Comments and Panel Discussion John T. Bentivoglio, Esq. (Moderator)
2:15 pm	Questions and Comments
2:30 pm	Audioconference Adjournment