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Audioconference Agenda

National Pharma Audioconference: Overview and Implications of PhRMA's DTC Drug Marketing Guidelines

  • Tuesday, September 13, 2005
1:00 pm - 2:30 pm (Eastern)
12:00 pm - 1:30 pm (Central)
11:00 am - 12:30 pm (Mountain)
10:00 am - 11:30 am (Pacific)





The Audioconference agenda is set forth in Eastern Daylight Time below:

1:00 pm Welcoming Remarks and Introduction of Faculty
John T. Bentivoglio, Esq. (Moderator)
Presentation Materials in Microsoft Word or Acrobat

1:05 pm

A Brief Overview of PhRMA's DTC Drug Marketing Guidelines
Diane E. Bieri, Esq.
Presentation Materials in Acrobat

1:20 pm

Factors to be Considers in Implementing PhRMA's DTC Drug Marketing Guidelines
Janet L. "Lucy" Rose, MBA

1:35 pm

Legal and Policy Issues raised by Pharmaceutical DTC Marketing
Daniel E. Troy, Esq.

1:50 pm

Practical Implications of PhRMA's DTC Drug Marketing Guidelines for Pharmaceutical Manufacturer Marketing Campaigns
Andrew Schirmer
Presentation Materials in Powerpoint or Acrobat

2:05 pm

Moderators Comments and Panel Discussion
John T. Bentivoglio, Esq. (Moderator)

2:15 pm

Questions and Comments

2:30 pm

Audioconference Adjournment


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