Pfizer's recent $60 million settlement with 33 state Attorneys General to resolve allegations concerning the illegal marketing of Bextra and Celebrex marks the continuation of an important trend that places drug marketing regulation in the hands of state Attorneys General. All sides agree the standards of conduct included in the Pfizer settlement, and Eli Lilly's recent Zyprexa settlement, are likely to become de facto standards for the industry as a whole.

On Wednesday, December 17, Assistant Attorneys General David Hart of Oregon and James Kole of Illinois, the lead prosecutors in the Pfizer settlement and Eli Lilly's recent Zyprexa settlement, will discuss the ramifications of these two landmark investigations as part of an important audioconference. Longtime senior Pfizer attorney Arnie Fried and former FDA and DOJ attorney Meredith Manning will help assess the potential impact on continuing medical education, promotional activities, dissemination of reprints and medical information, DTC advertising, sample distribution, and other industry practices.

It is a live event that includes an interactive question and answer period, and access for an unlimited number of participants at each call-in site. However, only one site can be offered per registration. It is impermissible for an organization to purchase one registration and to operate multiple sites through an internal telephone system. During the live Audioconference participants will be able to ask questions and make comments. The Audioconference faculty has agreed to take follow-up questions via email.

Pharma Summit Audioconferences are simple, accessible, cost effective and reach a broad audience locally.

Pharmaceutical and Medical Device Health Care Executives and Board Members, Healthcare Compliance Professionals, Health Plan, Health System and Physician Organization Medical Directors, Physicians, Pharmacists, Purchasers, including Private Employers and Public Manufacturers, Generic Pharmaceutical Manufacturers, Site Management Organizations, Clinical Research Organizations, Pharmacy Benefit Management Companies, Health Plans and Health Insurers , Wholesale, Retail, Mail Order and Internet Pharmacies, Health Care Attorneys and In-house Counsel, Compliance Officers, Privacy Officers, Ethics Officers, Food and Drug Law Attorneys, Pharmaceutical and Medical Device Consultants, Investment Bankers, Venture Capitalists, Health Care Regulators and Policy Makers, Health Services Researchers and Academics, Health Care Auditors.

All Faculty Materials will be Posted on the Pharma Audioconference website: www.PharmaAudioconferences.com/pcaudio20081217 in downloadable PDF Formats.